Petal & Sage at the Australian Grand Prix: Florals for Zagame & Aston Martin

There are some events where flowers are simply one part of the styling.

And then there are events like the Australian Grand Prix, where every detail needs to feel considered, elevated and completely on brand.

Petal & Sage was proud to be trusted to create floral styling for both Zagame Automotive and Aston Martin during the Australian Grand Prix in Melbourne, bringing our approach to bespoke corporate floristry into one of the city's biggest and most high-profile sporting events.

For us, it was an exciting opportunity to work within two very different brand environments while creating florals that felt at home within the energy and scale of the Grand Prix.

Corporate floristry at the Australian Grand Prix

The Australian Grand Prix brings together some of the world's biggest automotive, sporting and hospitality brands, with events taking place across the Melbourne Grand Prix Circuit and surrounding venues throughout the race weekend.

For brands hosting clients, partners and guests, the environment matters.

Florals might seem like a small detail, but they're part of the overall experience — from the moment a guest walks into a space to the details they see throughout an event.

Our job was to create flowers that elevated the environments without distracting from the brands themselves.

That meant considering colour, scale, placement and the overall atmosphere of each space.

Flowers for Zagame Automotive

Working with Zagame Automotive gave us the opportunity to create floral styling within a luxury automotive environment.

Zagame has a strong visual identity, and the florals needed to complement the sophistication of the brand while still feeling fresh and contemporary.

Rather than simply creating traditional corporate arrangements, we approached the flowers as part of the wider guest experience.

The result was floral styling designed to sit comfortably alongside luxury vehicles, hospitality spaces and the energy of the Grand Prix weekend.

For corporate events, we believe flowers should feel intentional — they should enhance the environment, photograph beautifully and contribute to the overall impression a guest takes away from the event.

Flowers for Aston Martin

We were also trusted to create floral styling for Aston Martin during the Australian Grand Prix.

Working with a global automotive brand brought another layer of consideration to the design process.

Aston Martin has an instantly recognisable identity, and the floral styling needed to complement that feeling of luxury, performance and refinement.

For us, this meant creating designs that were polished and elevated without feeling overly formal.

It's one of the things we love about corporate floristry: the opportunity to interpret a brand through flowers rather than simply creating a generic arrangement.

Designing flowers for brands

Corporate floristry is about much more than putting flowers on a table.

When we're working with a brand or business, we consider:

The brand identity
What does the business represent, and how should the flowers complement that?

The environment
What does the venue look like? What are the existing colours, textures and materials?

The guest experience
Where will guests see the flowers? What will they photograph? What moments should feel special?

The scale
A small table arrangement and a large event installation require completely different approaches.

The brief
Most importantly, what does the client actually want their guests to feel?

These considerations are what allow us to create corporate flowers that feel bespoke rather than off-the-shelf.

Trusted florists for Melbourne corporate events

Being trusted to create flowers for brands such as Zagame Automotive and Aston Martin at the Australian Grand Prix is something we're incredibly proud of.

It's also representative of the kind of corporate and event floristry we love to do at Petal & Sage.

From corporate events and brand activations to hospitality florals, product launches and large-scale events, we work with businesses and event teams to create floral styling that feels considered, memorable and completely aligned with the occasion.

We're comfortable working within high-pressure event environments, tight bump-in schedules and spaces where every detail matters.

Because when you're hosting clients, partners or guests at an event as significant as the Australian Grand Prix, the details matter.

And sometimes, it's the flowers that bring the whole space together.

Looking for a Melbourne corporate or event florist?

Petal & Sage creates bespoke florals for corporate events, hospitality venues, brand activations, weddings and events across Melbourne and surrounding regions.